Europe in Motion

My Trailer for the 2024 EU Election

Timeline
May 2024
Collaboration
Matthias Herrmann
Awards
Eyes and Ears Award 2024
Scope
Trailer Campaign

For the 2024 EU election campaign, I created a trailer that frames Europe as a vibrant, forward-looking idea. The color palette is rooted in the EU flag: a deep blue with a turquoise twist and that unmistakable golden yellow.

EU Color Palette

Primäre Trailer-Farben (Blau, Türkis & Gold)

Deep-Navy

#003a5a

Turquoise

#00728f

EU-Gold

#E6A105

One standout detail: the twelve stars. They rotate in opposition to the overall scene while staying perfectly horizontal within the viewport. It's a subtle effect powered by After Effects expressions – but visually, it makes all the difference.

After Effects Expression

-thisComp.layer("EU FLAG ROTATION").transform.rotation
The trailer also includes:
  • the packshot
  • an animated bar chart showing political stats
  • visuals of EU buildings in Brussels
  • a ticker of European cities, countries and flags
  • stylish split screens for pace and variety
  • a cinematic color grade to tie it all together

The result? A motion-driven trailer full of structure, rhythm and European energy – and yes, it got nominated for the 2024 Eyes & Ears Award.

The Trailer